Visual Narratives



I have been a professional copywriter since 2004. I came to freelancing after a decade-long career in finance, first at small financial boutiques, and then at Barclays Global Investors among others.

As Risk Analyst I have designed compliance and regulatory matrices, and co-authored white papers. As a freelancer I specialize in a wide variety of content writing projects.

I was a member of San Francisco Writer’s Workshop for seven years, and have a Masters in Finance.


What I do.

I design simplicity with words. My writing does not overwhelm. It presents the few right ideas at the right times with the simplicity that meets expectations and addresses the underlying issues of your subject matter with clarity.  My writing brings ideas to life that make people take notice, be inspired and take action. So whether you are raising awareness of a subject matter with pressing social value, or want to build a web site that positions your organization as a leader in your field, I can help.


What I Believe In.

I believe in a process that starts with the people you’re writing for and ends with solutions that are tailor made to suit their needs. As an author I bring the dead-line driven writing and editing performance I have cultivated in the corporate world as well as the strategic thinking that connects objectives with audience.



Lois Towers—Head of Compliance, Barclays Global Investors:

I would have Alessandro on my team any day. He is outstanding in all aspects of his work.


Other Personal and Professional character references are available upon request.

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